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Priceless: The Myth of Fair Value (and How to Take Advantage of It) William Poundstone
Publisher: Farrar, Straus and Giroux

In his new book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), author William Poundstone dissects the marketing tricks built into menus. William Poundstone, author of Priceless: The Myth of Fair Value (And How to Take Advantage of It) calls this the “value meal” strategy when describing the psychology of restaurant menu design. William Poundstone's new book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), explains how restaurants, through 'menu engineering', compel us to choose certain items and spend more. Thanks, and yes don't we all want to live a little bit? But this is the case with Priceless, The Myth of Fair Value and How to Take Advantage of It by William Poundstone. Priceless: The Myth of Fair Value (and How to Take Advantage of It) William Poundstone, English | 2011-01-04 | ISBN: 0809078813 | 352 pages | EPUB + MOBI | 684.15 kb + 952.46 kb. Crocnadruid: Thanks, and yes don't we all want to live a. Like I said, if you take care at home, you can be care-free in a restaurant on occassion. It's not often that I first take a book out of the library and then buy it. Priceless: The Myth of Fair Value Based on the title and the reviews, I was expecting the book to explain how stores price items and how a knowledgable customer could take advantage of it.